No es la primera vez que un diseñador abandona la firma de moda con la que ha trabajado durante toda su carrera para incorporarse a otra, por muy competencia que sea... Esta vez ha sido el turno de Demna Gvasalia y es que, tras varios años como cofundador de Vetements, ha decidido implicarse íntegramente en Balenciaga, firma para la que ejerce como director creativo desde 2015. Según el comunicado oficial que se ha enviado a los medios, Demna aclara que Vetements no cerrará sus puertas, ni mucho menos, pero que su trabajo en la marca ya ha concluido y debe seguir avanzando.

 
 
 
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WWD EXCLUSIVE: Demna Gvasalia, the Georgian designer who ignited the streetwear juggernaut in fashion, is stepping down from Vetements, the brand that sparked it — and also propelled him to the creative helm of Balenciaga in Paris.⁣ ⁣ “Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,” Demna’s brother Guram Gvasalia, cofounder and chief executive officer of the Zurich-based fashion house, said in a statement. “What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house.”⁣ ⁣ It is understood Demna Gvasalia will continue in his role as creative director of Balenciaga, which is scheduled to parade its spring 2020 show in Paris on Sept. 29, while the release hinted at additional projects, saying the designer, 38, is stepping down from his position at Vetements “to pursue new ventures.”⁣ ⁣ “Demna’s talent and vision of fashion have been fundamental in the continued success of Vetements. He has made an outstanding contribution to the company’s legacy and in writing the codes of the brand,” the statement added⁣ ⁣ For his part, the designer said: “I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many. So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.”⁣ ⁣ Follow @DemnaGvasaliaDaily for more.

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Guram Gvasalia, su hermano y otra mitad de Vetements, ha sido el encargado de anunciar la noticia, recalcando la gran labor creativa y artística de su hermano en estos años. 

 
 
 
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Una publicación compartida de Guram Gvasalia’s fan page (@guramgvasaliaonline) el

Porque, si algo ha conseguido Vetements es difuminar (aún más si cabe) la línea que separa el lujo del streetwear, inspirando a toda una generación hasta convertirnos en los nuevos amantes del lujo.

 
 
 
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VETEMENTS SPRING SUMMER 2020 SHOW

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Comienza una nueva era para Balenciaga y sobre todo para Vetements. ¿Veremos sorpresas en las nuevas colecciones?...

 

Vanesa Soto: @vanesasotog30

Imágenes: Instagram